Organic. Non-Toxic. Affordable.
Full identity for Rama — a new, subscription-based home & skin care company — including branding, art direction and copywriting, website and packaging. As a start-up looking for funding, the brand needed an identity that would attract potential investors and communicate the company's goals.
I designed every touchpoint with a focus on the brand's core mission — providing quality home and health products at an affordable price.
Logo & Typography
Romana is a bold, contemporary primary typeface paired with a more human sans-serif Atlas Grotesk setting the framework for a simple, yet slightly kitsch identity.
The website uses patterns and content pieces to educate and reveal the benefits to using Rama – using simple storytelling patterns to share the story of Rama and it's founding.